International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2024 Volume 12 Issue 3
Available Online: 31 May 2024
Author/s:
Sales, Sheena Faye T.*
Divine Word College of San Jose, Philippines (salessheenafaye@gmail.com)
Gaudiel, Jazzmine Pearl T.
Divine Word College of San Jose, Philippines (jazzminepearltamaresgaudiel@gmail.com )
Vergara, Pauleen Nicole I.
Divine Word College of San Jose, Philippines (vergarapnicole13@gmail.com)
Villanueva, Precious Ronabelle M.
Divine Word College of San Jose, Philippines (vpreciousronabelle@gmail.com)
De dios, Eder Eunice J.
Divine Word College of San Jose, Philippines (eunicededios9@gmail.com)
Jimenez, Jessica Iris W.
Divine Word College of San Jose, Philippines (jessicajimenez3825@gmail.com)
Limos-Galay, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
This study was conducted to determine the effect of promotional strategies, such as online advertising, personal selling, sales promotion, and traditional advertising on the sales performance of food stalls using descriptive-correlational research and modified-adapted questionnaires. In addition, it determined the profiles of respondents in terms of age and weekly allowances. Slovin’s formula was used to determine the sample size of 204 students from the senior high school department of Divine Word College of San Jose who were randomly chosen and 15 business owners of food stalls. Frequency distribution and statistical analysis using Pearson’s correlation coefficient and regression analysis revealed that age and promotional strategies are significant and highly significant to the sales performance of food stalls, while weekly allowance is not significant to sales performance. This study provides evidence supporting that promotional strategies and sales performance of food stalls are tied and related to each other. The findings show that sales promotions are used and enjoyed more by the respondents than other promotional strategies. The food stall owners strongly agree that they experience an unexpected sales volume within one day of business operation. They also target students to create a profitable business and increase sales. Thus, food stall owners should not rely only on a single promotion strategy, they may also use a combination of online advertising, personal selling, sales promotion, and traditional advertising to reach more customers. This study also recommends that businesses should use promotional strategies to increase their sales performance which will lead to its success.
Keywords: promotional strategies, sales performance, personal selling, descriptive-correlational research, food stalls
DOI: https://doi.org/10.5861/ijrsm.2024.1055
Cite this article:
Sales, S. F. T., Gaudiel, J. P. T., Vergara, P. N. I., Villanueva, P. R. M., De dios, E. E. J., Jimenez, J. I. W., & Limos-Galay, J. A. (2024). Promotional strategies and sales performance of food stalls in Barangay 8, San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 12(3), 129-142. https://doi.org/10.5861/ijrsm.2024.1055
* Corresponding Author