International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 10
Available Online: 25 August 2023
Borbon, Noelah Mae D.*
Lyceum of the Philippines University – Batangas, Philippines (firstname.lastname@example.org)
Ylagan, Alex D.
Lyceum of the Philippines University – Batangas, Philippines (email@example.com)
Tourism is a multifaceted economic sector that is increasingly crucial in a country’s socioeconomic development. Tourism can not only help with economic restructuring by increasing revenue for the state budget, attracting investment, and increasing local goods and service exports, but it can also have a positive impact on other industries. Recently, tourism potentials have been exploited to achieve great results in tourism development. This study proposed a strategic recovery plan to help in the tourism improvement of the province as it determine the travel risk perception and travel behavior amidst the COVID-19 pandemic. The researcher made use of quantitative descriptive method using a survey questionnaire among the 385 tourist who were randomly selected. Based on the findings, majority of the respondents were Millennials, Female, married who travelled for at least once a year. Respondents agreed that tourism is mainly responsible for the spread of coronavirus hence, they would depend on what the media reported and avoid international travel. It was found out that respondents who are 39 to 54 years old, married and those who do not have intention of traveling during pandemic have greater assessment on travel risk perception. Significant findings reveal that relationship exists and implies that the better the perception on travel risk, the positive the behavior on travel. Based on the result of the study, researchers were able to propose strategies for tourism recovery plan in Batangas Province.
Keywords: behavior, recovery, risk, travel, pandemic
Cite this article:
Borbon, N. M. D., & Ylagan, A. D. (2023). Travel risk perception and travel behavior amidst COVID-19 pandemic 2020: A case study of the Batangas Province, Philippines. International Journal of Research Studies in Management, 11(10), 121-134. https://doi.org/10.5861/ijrsm.2023.1131
* Corresponding Author