International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 7
Available Online: 25 August 2023
Author/s:
Zhou, Shengchao
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The aim of this study is to develop a model for tourism enterprises to improve service quality, stimulate tourist purchasing desire, achieve tourist satisfaction, and achieve sustainable development of tourism enterprises. Specifically, this study determined the quality of tourism services in terms of reliability, assurance, tangibility, empathy, and responsiveness; Expounded tourist purchasing behavior from the perspectives of behavioral attitude, subjective norms, and perceived behavioral control; The satisfaction of tourists was determined from three aspects: customer expectations, perceived quality, and perceived value. The study also revealed significant differences in grouping by scenario, as well as a significant relationship between service quality, tourist purchasing behavior, and tourist satisfaction. The research results indicate that tourists are mostly middle-aged and young people, who are married and have relatively stable jobs and income. They have relatively low life pressure and high pursuit of quality of life. High quality services and unique landscapes can stimulate tourists’ desire to purchase. When tourists’ travel experience meets or exceeds their expectations, they will feel satisfied, which provides the possibility for tourists to revisit or recommend their reputation. Service quality, tourist purchasing behavior, and tourist satisfaction are important themes in the field of tourism research. Research on these aspects helps to understand consumer behavior and their perception of tourism products and services in the tourism industry. Researchers use various methods and tools to explore these areas, including questionnaire surveys, in-depth interviews, on-site observations, and data analysis. Their goal is to reveal key factors in consumer behavior and satisfaction in the tourism industry, in order to help tourism practitioners improve their products and services, increase customer satisfaction, and gain a competitive advantage in market competition.
Keywords: service quality, tourist purchasing behavior, tourist satisfaction
DOI: https://doi.org/10.5861/ijrsm.2023.1085
Cite this article:
Zhou, S. (2023). Service quality, tourist purchase behavior and tourists’ satisfaction: Inputs for strategic tourism marketing framework. International Journal of Research Studies in Management, 11(7), 73-84. https://doi.org/10.5861/ijrsm.2023.1085