International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2023 Volume 11 Issue 3
Available Online: 9 June 2023
Author/s:
Masangkay, Karyll Gwen I.*
Divine Word College of San Jose, Philippines (kgwenmasangkay@gmail.com)
Silan, Ashanti Meigh M.
Picarzo, Alianna Carylle J.
Reyes, Kiana Marie E.
Candava, Jed Brian S.
Limos-Galay, Jenny A.
Abstract:
Occidental Mindoro is home to rich culture and traditions. That’s why one of the most anticipated aspects of Filipino culture and traditions is celebrating special occasions. This includes christenings, birthdays, weddings, fiestas, etc. This business concept arose from the possibility of starting an entity that would cater to consumer needs and market demands. This business will be situated in San Jose, Occidental Mindoro, a first-class municipality and a prospective city candidate. As the proponents’ main goal is to make every event memorable and provide satisfaction to its consumers, Likhang Mahika Creatives was made into life. This business will mainly focus on fantasy-themed design. Aside from this, proprietors have experience in this field, which is decorating and styling, which helped in formulating this business venture. Each of them believed that there is a big opportunity in the event service in the municipality considering their numerous competitors that continue to strive after years of existence. This study was conducted to determine the feasibility and viability of event planning and event styling business services in San Jose, Occidental Mindoro. The proponents conducted a market analysis to determine the 7 important Ps of a business that will strengthen its viability. A SWOT analysis was also carried out to provide a more thorough evaluation of the company, create a strategic plan to address any potential challenges and assist in decision-making. This study found out that event planning and event styling businesses in San Jose, Occidental Mindoro is an attainable, feasible, profitable, and viable businesses and will continue to grow as time goes by.
Keywords: special occasion, event planning, event styling, customer satisfaction, market analysis
DOI: https://doi.org/10.5861/ijrsm.2023.1026
Cite this article:
Masangkay, K. G. I., Silan, A. M. M., Picarzo, A. C. J., Reyes, K. M. E., Candava, J. B. S., & Limos-Galay, J. A. (2023). A feasibility study on establishing Likhang Mahika creatives as an event planning and styling business in San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 11(3), 41-53. https://doi.org/10.5861/ijrsm.2023.1026
* Corresponding Author