International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2023 Volume 11 Issue 1
Available Online: 25 April 2023
Author/s:
Delas Alas, Reynaldo V., Jr.*
Divine Word College of San Jose, Philippines (reynaldodelasalasjr@gmail.com)
Limos-Galay, Jenny A.
Divine Word College of San Jose, Philippines
Abstract:
The hotel industry has played a major role in the growth of the economy. Accommodation services and customer satisfaction are approaches that lead to payback the consumers by meeting their needs. This research seeks to evaluate the accommodation services and customer satisfaction that attribute to the growth of hotel industry. Descriptive-correlative method was used in this study, which used a set of researcher-made questionnaire as the instrument for data gathering. While the secondary data collected on the website to supply the needs of the study, they were gathered from the questionnaire tallied, analyzed and interpreted. Data were analyzed and presented the results using the statistical computations that were computer-generated by SPSS v. 26 and WarpPLS v.7. The results identified the highest correlation value between service features and customers’ satisfaction. This implies that when hotel offers competitive service charges and it is easily accessible to them, then it all leads toward satisfaction among customers. It concluded that it is vital for a hotel to maintain consistency in service standards and the dependency of the hotel’s ability on guest loyalty to increase guest satisfaction. Therefore, the researcher recommends that the government should provide the ideal, authority, infrastructure, policy and planning procedures to maximize the benefits of its communities. The LGUs are also intermediaries in channeling the framework of government into each individual community in order to create a beneficial outcome. Hoteliers on the other hand should maintain consistency their service standards and the hotel’s ability to increase guest loyalty and their satisfaction.
Keywords: accommodation services, customers’ satisfaction, infrastructure, hotel industry, descriptive-correlative
DOI: https://doi.org/10.5861/ijrsm.2023.1009
Cite this article:
Delas Alas, R. V., Jr., & Limos-Galay, J. A. (2023). Accommodation services and customers’ satisfaction in relation to hotel industry in Occidental Mindoro. International Journal of Research Studies in Management, 11(1), 113-125. https://doi.org/10.5861/ijrsm.2023.1009
*Corresponding Author