International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2023 Volume 11 Issue 1
Available Online: 25 April 2023
Author/s:
Bangisan, Julie Anne S.*
Divine Word College of San Jose, Philippines (JulieAnneBangisan@dti.gov.ph)
Macabata, Heliodoro E.
Divine Word College of San Jose, Philippines
Limos-Galay, Jenny A.
Divine Word College of San Jose, Philippines
Abstract:
This study identifies the level of e-commerce application by micro, small and medium enterprises in San Jose, Occidental Mindoro. It establishes the scope of their e-commerce application in terms of technology, organization and environment (TOE). The hybrid exploratory-sequential methodology was employed. For the qualitative part, the thirty owners of registered MSMEs assisted by the Department of Trade and Industry (DTI) for the calendar year 2022 were tapped. Thematic analysis was used to evaluate the qualitative data and the descriptive correlational method was used to analyze the quantitative data. A self-made questionnaire that had been expertly validated and had its reliability tested using the split-half method served as the research instrument. It had a very high level of reliability. It was administered to two hundred twenty-three (223) respondents. Frequency, percentage, mean and ranking were used for the descriptive statistics, and to test the relationship, the Partial Least Square-Structural Equation Modeling (PLS-SEM) was employed. MSMEs’ decision to adopt e-commerce was influenced by technological, organizational and environmental factors. It was then concluded that there is a significant relationship between the MSMEs’ level of e-commerce application and their profile. A significant relationship between the MSMEs’ level of e-commerce application and the extent of e-commerce was also established. Henceforth, the researcher recommends a more structured program and strategies considering all the technological, organizational and environmental factors, as well as the individual characteristics of the owners, which could possibly influence the MSMEs’ decision to adopt and further utilize e-commerce.
Keywords: E-commerce, Micro, Small and Medium Enterprises (MSMEs), TOE factors, hybrid exploratory-sequential, partial least square-structural equation modeling
DOI: https://doi.org/10.5861/ijrsm.2023.1007
Cite this article:
Bangisan, J. A. S., Macabata, H. E., & Limos-Galay, J. A. (2023). Level of e-commerce application by micro, small and medium enterprises (MSMEs) in San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 11(1), 83-93. https://doi.org/10.5861/ijrsm.2023.1007
*Corresponding Author