Level of satisfaction and impacts of agritourism sites applied in the Province of Cebu

International Journal of Research Studies in Management
Tourism Educators and Movers of the Philippines Special Issue
2022 Volume 10 Issue 5

Available Online: 25 October 2022


Arizo, Lara E.
Lyceum of the Philippines University Batangas, Philippines

Apritado, Jennie Margaret M.*
Lyceum of the Philippines University Batangas, Philippines (jmapritado@lpubatangas.edu.ph)


The agritourism is a unique synergy between “agriculture” and “tourism”. Many people are now looking to escape the ecliptic life of city life to get back to nature, resulting in agritourism destinations gaining popularity among tourists. Agritourism is an agriculturally based operation on or activity that brings visitors to a farm or barn life for a leisure tour. There are different definitions of agritourism such as farm stays or agritainment but in the Philippines the most famous term associated with agritourism is “farm tourism”. There are wide range of farm activities which include picking fruits, walking in the fruit and vegetable plantation, riding horses, tasting honey, learning wine and cheese making or shopping for local crafts. Full swing agritourism implementation is composed of program development, training and facilitation of program evaluation and it has been present in the Province of Cebu since 1990’s and proven a catalyst in boosting social cultural, environmental, and economic sustainability of a particular community when it is managed strategically and innovatively. The Farm Tourism Development Republic Act 10816, recognizes the importance of agriculture in making available food and other products necessary to sustain and enhance human life and in providing livelihood to a major portion of the population. It maximizes its benefits that can be derived from agriculture and tourism combined. The researcher has delved into this study to embark on the profile of the beneficiaries personally and furtherly, their level of satisfaction of the agritourism program in the province of Cebu of its implementation and impacts of agritourism programs applied in the tourist destinations of the Province of Cebu. Cronbach’s alpha coefficient was employed to appreciate its reliability of variances and its exploratory factor. It can be gleaned from the data gathered that the higher the assessment on level of satisfaction on the implementation of programs applied to agritourism destinations in the Province of Cebu, in terms of program development, training program and program facility and evaluation, the higher also the assessment in impact of program applied to agritourism destinations. Practical contribution was implied through the proposed action plan.

Keywords: agritourism sites, satisfaction, impact


DOI: https://doi.org/10.5861/ijrsm.2022.59

Cite this article:
Arizo, L. E., & Apritado, J. M. M. (2022). Level of satisfaction and impacts of agritourism sites applied in the Province of Cebu. International Journal of Research Studies in Management, 10(5), 101-112. https://doi.org/10.5861/ijrsm.2022.59

* Corresponding Author