International Journal of Research Studies in Management
Tourism Educators and Movers of the Philippines Special Issue
2022 Volume 10 Issue 5
Available Online: 12 October 2022
Author/s:
Buena, Darwin P.
Lyceum of the Philippines University Batangas, Philippines
Borbon, Noelah Mae D.*
Lyceum of the Philippines University Batangas, Philippines (nmdborbon@lpubatangas.edu.ph)
Abstract:
This study aims to assess the influence of tourist motivation and satisfaction to the destination image in Bicol Region. The study used a quantitative-descriptive design using a structured-adapted questionnaire to 385 tourists in Bicol region during the Covid-19 pandemic. The study discovered that it is very important to the tourist the value of a destination image that focuses on the environment, as well as the perceived value, and the accessibility of tourist attractions. In addition, data shows that the tourist agreed that they are being motivated by travel motivations and other sub-factors affecting it. With all the findings, it was recommended for the Provincial Development Plan as well as the City Development Plan to adapt the proposed strategic action plan that may add to the essential components including tourism development plans, policies, and objectives. Lastly, for the local community in the Bicol Region, the participation of an individual or group of individuals in an activity will be able to contribute to the tourism development program, the community plan should be in parallel with the opportunity to participate in all aspects of the process, from decision-making and planning to implementation and monitoring.
Keywords: attractions, destination image, experience, tourist motivation
DOI: https://doi.org/10.5861/ijrsm.2022.56
Cite this article:
Buena, D. P., & Borbon, N. M. D. (2022). Towards a strategic action plan: An interrelationship of destination image, tourists’ motivation, experiences on visiting attractions in Bicol Region, Philippines. International Journal of Research Studies in Management, 10(5), 57-70. https://doi.org/10.5861/ijrsm.2022.56
* Corresponding Author