International Journal of Research Studies in Management
Tourism Educators and Movers of the Philippines Special Issue
2022 Volume 10 Issue 5
Available Online: 12 October 2022
Author/s:
Salcedo, Sherlyn*
Lyceum of the Philippines University-Batangas, Philippines (sherlyn.salcedo20@gmail.com)
Apritado, Jennie Margaret M.
Lyceum of the Philippines University-Batangas, Philippines (jmapritado@lpubatangas.edu.ph)
Abstract:
The study aimed to enhance the nature-based attractions in the province of Albay. It presented the demographic and psychographic profile of the respondents, assessed the safety and security of the tourists visiting the nature-based attractions in the province of Albay and its destination attributes, determined the significant difference when grouped according to profile variables, tested the significant relationship between the safety and security of the tourists visiting the nature-based attractions and destination attributes influencing visit intention, lastly, proposed an action plan to enhance the nature-based attractions in the province of Albay. The study used quantitative research method. It used 385 respondents based on the tourist arrivals in Albay 2021 from the data presented by Department of Tourism (DOT). The researcher used the Raosoft Sample Size Calculator to determine the research participants with a margin error of 5 percent. Also, it has a 95 percent confidence level. The instrument went through pilot testing to validate it. The result of the Shapiro-Wilk Test showed that p-values of all variables were less than 0.05, meaning that the data set was not normally distributed. Therefore, the Mann-Whitney U test for two groups and the Kruskal Wallis test for more than two groups were used as part of the non-parametric tests to determine the significant differences. Likewise, Spearman rho was used to test the significant relationship. All analyses were performed using SPSS version 26. Based on the result of the study, predominantly, visitors in Albay are female, single, and belonging to the Gen Z. All respondents claimed to have traveled to Albay for the past 12 months before the study. Nearly half usually traveled to Albay once a year, and over half have sojourned Albay for leisure, recreation, or holiday purposes. Further, the accessibility of nature-based attractions in Albay is crucial in maintaining the positive attitude of the tourists to the place. The lack of tour guides in the province of Albay can be a pressing issue as this implies that there has been a scant workforce in the area. In the nature-based attractions the respondents felt safe and secure from water and air pollution. Moreover, the tourists are aware of the natural disasters in the place. As recommended by the researcher, the local government may put thrust on medical care, security services, and tourism-oriented policy also, may hire tour guides as well.
Keywords: nature-based attractions, Albay province, Philippines
DOI: https://doi.org/10.5861/ijrsm.2022.53
Cite this article:
Salcedo, S., & Apritado, J. M. M. (2022). Nature-based attractions in the Province of Albay: Basis for action plan. International Journal of Research Studies in Management, 10(5), 11-29. https://doi.org/10.5861/ijrsm.2022.53
* Corresponding Author