International Journal of Research Studies in Management
Tourism Educators and Movers of the Philippines Special Issue
2022 Volume 10 Issue 3
Available Online: 6 July 2022
Author/s:
Gregana, Moresa Joy V.*
Eulogio Amang Rodriguez Institute of Science and Technology, Philippines (mjvgregana@earist.ph.education)
Ylagan, Alex D.
Lyceum of the Philippines University Batangas, Philippines (apylagan@lpubatangas.edu.ph)
Abstract:
This research aimed to assess the tourists’ satisfaction in visiting Pampanga as a gastronomic tourist destination. More precisely, it presented the demographic profile of the respondents; identified the psychographic profile of the respondents; analyzed and evaluated the province as a gastronomic tourist destination; determined the tourists’ satisfaction; test the significant difference on the variables when grouped according to demographic profile; test the significant difference of two main variables which are gastronomic tourist destination and tourist satisfaction; and proposed an action plan to develop Pampanga as a gastronomic tourist destination. Simple random sampling method with 384 tourists in Pampanga were used. Frequency, percentage, weighted mean, Mann Whitney U-test and Kruskal Wallis were used as the statistical tools. Based on the findings, majority of the respondents were female, Gen Z, single, local students who visited Pampanga and experience its gastronomic tourism. The results suggest that Pampanga is a popular gastronomic tourist destination, with Baby Boomers being the most enthusiastic. The destination self-congruence, satisfaction, and loyalty were viewed more favorably by employed respondents among the tourists. Finally, the main variables gastronomic tourism destination and visitor satisfaction in terms of perceived quality are related. With all these findings, the proposed plan aims to improve the authenticity and ethnicity of Pampanga’s gastronomic tourism.
Keywords: gastronomic tourism, gastronomic tourist destination, tourist satisfaction, destination loyalty, destination satisfaction
DOI: https://doi.org/10.5861/ijrsm.2022.39
Cite this article:
Gregana, M. J. V., & Ylagan, A. D. (2022). Gastronomic tourist destination in Pampanga: Basis for development plan. International Journal of Research Studies in Management, 10(3), 119-131. https://doi.org/10.5861/ijrsm.2022.39
*Corresponding Author