International Journal of Research Studies in Management
Tourism Educators and Movers of the Philippines Special Issue
2022 Volume 10 Issue 3
Available Online: 30 June 2022
Author/s:
Feng, Qin*
Lyceum of the Philippines University-Batangas, Philippines (804256089@qq.com)
Borbon, Noelah Mae D.
Lyceum of the Philippines University-Batangas, Philippines (nmdborbon@lpubatangas.edu.ph)
Deng, Bin
Lyceum of the Philippines University-Batangas, Philippines (deng521bin@qq.com)
Abstract:
In the era of rapid economic development, smart hotels rely on modern information technology, the Internet, big data, artificial intelligence, Internet of Things and other high-tech, and enter a period of rapid development. This has brought great convenience to people’s travel life and contributed to economic development. An adapted instrument was used to 385 regular hotel guests, using a descriptive correlation approach. The findings revealed that the respondents agreed on smart hotel attributes especially with regards to the convenience and control; and agreed on the acceptance to the smart hotel especially with regards to the perceived usefulness. The result revealed that those who assessed interest, activities, and lifestyle as very true have higher assessment on smart hotel attributes and higher level of guest acceptance. The research results show that hotels should integrate these technologies to continuously meet the needs of guest experience and industry development, improve the environment for global tourism, and promote the development of China’s tourism strategy. Hence, it was recommended that Smart Hotel Management may be promoted as an application of intelligent technology in the hotel industry. It can expand the source of customers, increase the market share through personalized and diversified services, and then establish the efficient and intelligent market image of the hotel, and enhance the core competitiveness.
Keywords: smart hotel, smart services, smart technology, attributes, guest acceptance
DOI: https://doi.org/10.5861/ijrsm.2022.37
Cite this article:
Feng, Q., Borbon, N. M. D., & Deng, B. (2022). Smart hotel attributes and its effect on guest acceptance. International Journal of Research Studies in Management, 10(3), 89-101. https://doi.org/10.5861/ijrsm.2022.37
*Corresponding Author