International Journal of Research Studies in Management
Tourism Educators and Movers of the Philippines Special Issue
2022 Volume 10 Issue 2
Available Online: 8 April 2022
Author/s:
Evangelista, Diana Gracia T.*
CSTC College of Sciences, Technology and Communications, Inc., Philippines (dianagraciaevangelista@gmail.com)
Abstract:
This study proposed enhancement on digital marketing tools and strategies of tourist attractions in Quezon Province. It assessed the tourist satisfaction using the dimensions in the use of social networks and mobile technology and determined the tourism marketing strategies of Quezon Province. This research study used descriptive-quantitative analysis utilizing an adapted instrument. The participants of the study were 385 tourists based total tourist arrival of Question Province in 2020. The data were analyzed using the Shapiro-Wilk Test, Mann-Whitney U test and Kruskal Wallis to test the significant differences among given variables. T that majority of the respondents are belonged to the age 18 to 24 years old, male, single and students. They used social media to check on the destination they have visited in Quezon Province travelled together with their family. Further, based on the assessment social media is interactive and informative while the digital marketing tool increased the promotion on the traditions and cultural events. The research paper proposed an action plan for the enhancement on digital marketing tools and strategies of tourist attractions more so, it provide relevant recommendations.
Keywords: digital marketing tools and strategies, tourist attractions, digital marketing, tourism strategies, social media marketing
DOI: https://doi.org/10.5861/ijrsm.2022.25
Cite this article:
Evangelista, D. G. T. (2022). Digital marketing tools and strategies of tourist attractions in Quezon Province. International Journal of Research Studies in Management, 10(2), 105-131. https://doi.org/10.5861/ijrsm.2022.25
*Corresponding Author