International Journal of Research Studies in Management
Special Fall Issue of Tourism Educators and Movers of the Philippines
2021 Volume 9 Issue 3
Available Online: 1 October 2021
Mercado, Armela P.*
Westmead International School, Philippines (firstname.lastname@example.org)
Apritado, Jennie Margaret M.
Lyceum of the Philippines University Batangas, Philippines (email@example.com)
Over the past decades, traveling is discretionary spending of an individual or business. Consumers avoid traveling to risky tourism destination and prefer destinations with lowered perceived risks. Tourism risks express of the crises taking many shape and forms in the industry significantly affecting the destination image. The principal aim of the paper was to assess the tourism risk impact on the destination image of the Province of Batangas. Specifically, demographic profile, impact of tourist destination in terms of tourism demand, supply business and destination and policy makers, destination image in terms of man-made, natural disasters, tourist benefits, feeling experience and destination image. A questionnaire was used to collect data from the 437 tourists from top 10 tourist destinations in Batangas Province. Descriptive method was utilized to illustrate the significant relationship between the profile of the respondents and their tourist risk impact on tourist destination. Base on the results, there is high risk impact to tourist destination specifically on destination and policy makers and less impact on the tourism demand, tourism supply businesses. On the other hand, there is also tourist risk impact on the destination image in all given variables such as tourist benefits, destination image, man-made, feeling experience and natural disasters. The result of the study accentuates that tourist destination image can be enhance under the influences of external factors such as increasing awareness of the destination and improving the perception and existing associations in the minds of tourist.
Keywords: destination and policy makers, man-made, natural disasters, tourist benefits, tourism demand
Cite this article:
Mercado, A. P., & Apritado, J. M. M. (2021). Tourism risk impact on the destination image of Batangas province. International Journal of Research Studies in Management, 9(3), 67-80. https://doi.org/10.5861/ijrsm.2021.m7732