International Journal of Research Studies in Management
Special Fall Issue of Tourism Educators and Movers of the Philippines
2021 Volume 9 Issue 3
Available Online: 2 October 2021
Author/s:
Etrata, Richard M.*
Ilocos Sur Polytechnic State College, Philippines (richard.etrata1523@yahoo.com)
Abstract:
Gastronomy is an important part of tourism and provides a strong image with a unique attraction for the region in developing the destination, under pressure from the tourism competition. This study aimed to propose a framework of gastronomic tourism in Ilocos region. Specifically, present the profile of the respondents; determine the factors affecting gastronomic products’ potential; identify the impacts of gastronomic tourism, evaluate the gastronomy destination; to test the significant difference among the responses when grouped according to profile; test the significant relationship among three major variables; and propose a framework for gastronomical tourism. The researcher employed the descriptive research method. The survey instrument consisted of items intended for the profiling of the respondents and utilized a 4-point Likert type scale. A sample size of 395 local and foreign tourists travelling in Ilocos Region were used in the study. Frequency distribution, percentage, weighted mean, Independent sample T-test, Analysis of Variance and Pearson Product Moment Correlation were used as statistical tools. Based on the result, Majority of the respondents are female, belong to the age bracket of 26-40 years old; are local tourists, leisure seekers and travel once a year. The most familiar Ilocano dish is Longanisa; Gastronomic product has potential attractiveness in terms of preserving cultural heritage, adding destination authenticity value, marketing, motivation and gastronomy destination; Gastronomic tourism has impact in Ilocos region in terms of economic, social and cultural aspects; The respondents have an excellent gastronomic experience and they are satisfied with the food they eat when they visited the Ilocos region; There is a significant difference on assessment of the factors affecting gastronomic potential attractiveness, impact of gastronomic tourism and gastronomy destination when grouped according to profile; Highly significant relationship exists between gastronomic products potential attractiveness, impacts of gastronomic tourism and gastronomy destination. Highly significant relationship also exists between impacts of gastronomic tourism and gastronomy destination and A framework of gastronomic tourism in Ilocos Region that is patterned after the findings of this study is hereby proposed.
Keywords: authenticity, gastronomy, Ilocos region, impacts and food and culinary tourism
DOI: https://doi.org/10.5861/ijrsm.2021.m7730
Cite this article:
Etrata, R. M. (2021). The awareness and authenticity of gastronomic tourism in Ilocos Region. International Journal of Research Studies in Management, 9(3), 133-145. https://doi.org/10.5861/ijrsm.2021.m7730
*Corresponding Author