International Journal of Research Studies in Management
2021 Volume 9 Issue 2
Available Online: 11 August 2021
Author/s:
Paterno, Arlani*
Laguna College of Business and Arts, Philippines (arlanipaterno@gmail.com)
Abstract:
This study determined the level of marketing assistance being provided by the Department of Trade and Industry (DTI) IV-A to micro, small, and medium enterprises (MSMEs) and the level of its financial impact. The descriptive correlational method was utilized, and the respondents were the marketing assisted MSMEs in the CALABARZON region. The researcher used a survey questionnaire and a simple mean and four-point Likert scale, and Pearson product moment correlation was used for its statistical treatment. Consequently, all of the indicators of DTI IV-A marketing assistance were very strong. Specifically, the level of marketing assistance in terms of physical trade fair, virtual trade fair, product development, seminars and training, and provision of hubs and stores were all verbally interpreted as Very High as assessed by the MSMEs owners. Moreover, all the indicators of the marketing assistance’ financial impact was also very sturdy. In particular, the level of the financial impact in terms of revenue, marketing cost, and net profit were all verbally interpreted as Very High as assessed by the MSMEs owner. Accordingly, there was a significant relationship between the level of marketing assistance being provided by the Department of Trade and Industry (DTI) IV-A and its financial impact to the micro, small, and medium enterprises (MSMEs).
Keywords: marketing assistance, financial impact, micro enterprises, small enterprises, medium enterprises
DOI: https://doi.org/10.5861/ijrsm.2021.m058
Cite this article:
Paterno, A. (2021). Department of Trade and Industry (DTI) IV: A marketing assistance to micro, small, and medium enterprises and its financial impact: Inputs to marketing plan. International Journal of Research Studies in Management, 9(2), 29-59. https://doi.org/10.5861/ijrsm.2021.m058
*Corresponding Author