2026 IJRSE – Volume 15 Issue 3
CollabWritive Special Issue
Available Online: 13 February 2026
Author/s:
Liu, Haibin
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The global digital transformation and economic instability bring urgent needs for Chinese tech companies, like those of China’s Guangdong province, leading industrial cluster companies’ need to view their organization’s performance differently. I used Guangdong’s technology sector as a place for this study and figured out how those three big parts – customer-obsessed things, business information, and making plans work together when making something that improves performance. Research takes customer orientation, customer awareness, and service value growth as elements of customer-centric initiatives, management support, goal alignment, and quality control as elements of business intelligence, strategic consensus, strategy implementation capacity, and implementation efficiency as elements of strategic integration. It is also part of the preparation of a performance improvement framework for technology enterprises in Guangdong Province. I carried out my study by means of descriptive research, collecting information with a questionnaire from 400 workers who are employed by Guangdong-based tech firms of various sizes. Use SPSS 28 to analyze the survey results, thus understand clearly the relationship of customer-centric initiatives, business intelligence, and strategic integration, and provide me with a theoretical basis for the performance improvement framework. From the result, we can know that customers recognized the success of Customer Centric Initiatives’ customer orientation, customer awareness, and service value growth; the success of Business Intelligence’s management support, goal alignment, and quality control; and the success of Strategic Integration’s strategic consensus, strategy implementation capacity, and implementation efficacy. There were quite a bit of positive links amongst all of these. This can offer practical performance-enhancing courses to tech companies and some theoretical support to performance improvement and company change within China’s tech firms.
Keywords: customer-centric initiatives, business intelligence, strategic integration, performance improvement framework, technology industry
DOI: https://doi.org/10.5861/ijrse.2026.26607
Cite this article:
Liu, H. (2026). Customer centric initiatives, business intelligence, and strategic integration: Basis for a performance improvement framework. International Journal of Research Studies in Education, 15(3), 79-93. https://doi.org/10.5861/ijrse.2026.26607