2026 IJRSE – Volume 15 Issue 4
Available Online: 25 February 2026
Author/s:
Echaure, Jessie S.*
Northern Zambales College, Inc., Philippines (jessieechaure48@gmail.com)
Lee, Rizza
Northern Zambales College, Inc., Philippines
Vengua, John Roque
Northern Zambales College, Inc., Philippines
Morales, Mark Joseph
Northern Zambales College, Inc., Philippines
Abstract:
The transition from secondary to tertiary education is a critical decision-making phase for students, and institutions must position themselves effectively to attract and retain enrollees. In this context, marketing strategies play a vital role in shaping public perception, influencing enrollment decisions, and establishing institutional identity. This study examined how marketing strategies influence course preferences among late adolescent male students, particularly those choosing BSHM. Respondents affirmed the relevance of key marketing parameters, with significant differences noted in perceptions of facilities, professor competence, scholarships, and digital promotion across sex and course groups. Recommendations include enhancing faculty branding, expanding scholarship outreach, improving digital engagement, and upgrading campus facilities. These insights should guide institutional marketing efforts and strategic planning. Future research is encouraged to explore deeper motivations behind student enrollment decisions.
Keywords: marketing strategies, low tuition fees, good facilities, professors’ competence, scholarship, digital promotion
DOI: https://doi.org/10.5861/ijrse.2026.26076
Cite this article:
Echaure, J. S., Lee, R., Vengua, J. R., & Morales, M. J. (2026). Effectiveness of marketing strategies of Northern Zambales College Incorporated as perceived by freshmen enrollees SY 2024-2025. International Journal of Research Studies in Education, 15(4), 175-184. https://doi.org/10.5861/ijrse.2026.26076
* Corresponding Author