2025 IJRSE – Volume 14 Issue 11
Divine Word College of San Jose Special Issue
Available Online: 27 May 2025
Author/s:
Black, Charme Chezlie D.*
Divine Word College of San Jose, Philippines (charmechezlieb@gmail.com)
Pangilinan, Lovely M.
Divine Word College of San Jose, Philippines (lovelypangilinan0327@gmail.com)
Ramile, Hyrel John J.
Divine Word College of San Jose, Philippines (johnhyrelramile@gmail.com)
Galay-Limos, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
With its large user base and various helpful functions, Facebook has become a powerful tool and platform for marketing. This study investigates the effectiveness of Facebook features on the marketing strategies of sole entrepreneurs in San Jose, Occidental Mindoro. The research aims to determine which Facebook features are most utilized and their perceived effectiveness in reaching target audiences, increasing sales, and building brand awareness. The study used a descriptive-correlational research design, utilizing a survey questionnaire distributed to 359 sole entrepreneurs in San Jose. Descriptive and inferential statistics describe the variables and determine their relationships. Results reveal that the marketplace feature allows entrepreneurs to showcase their products, expanding their target customer base and increasing profits. They can post, share, and engage with specific audiences through the marketplace and content sharing. Facebook is a valuable digital marketing tool, enabling businesses to communicate with customers, enhance brand recognition, and reach a broad audience. To make their products or services more appealing and easily recognizable, sellers must track and improve customer engagement to foster loyalty. Marketing strategies are crucial for every sole entrepreneur, as brand awareness helps them stand out among competitors and engage with customers through messages, loyalty rewards, and prompt responses to inquiries. Therefore, this study recommends that sole entrepreneurs join local buying and selling groups to enhance customer loyalty and brand awareness. Sellers may strive to create interesting and eye-catching content to achieve higher sales targets and be easily recognized by the Facebook audience.
Keywords: brand awareness, customer engagement, marketplace, content sharing, sole entrepreneur
DOI: https://doi.org/10.5861/ijrse.2025.25513
Cite this article:
Black, C. C. D., Pangilinan, L. M., Ramile, H. J. J., & Galay-Limos, J. A. (2025). The effectiveness of Facebook features to the sole entrepreneurs’ marketing strategies in San Jose, Occidental Mindoro. International Journal of Research Studies in Education, 14(11), 135-142. https://doi.org/10.5861/ijrse.2025.25513
* Corresponding Author