2025 IJRSE – Volume 14 Issue 11
Divine Word College of San Jose Special Issue
Available Online: 27 May 2025
Author/s:
Nacase, Grace B.*
Divine Word College of San Jose, Philippines (gnacase4@gmail.com)
Muyot, Mabel M.
Divine Word College of San Jose, Philippines (Mabelmondido8@gmail.com)
Guerrero, Christine M.
Divine Word College of San Jose, Philippines (christinemina.guerrero@gmail.com)
Galay-Limos, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
Lending companies, also known as microfinance businesses, are considered one of the primary sources of external financing for small businesses and are key to helping small firms maintain cash flow, hire new employees, purchase new inventory or equipment, and grow their business, thereby contributing to the economic health of a certain nation. Using descriptive correlational design and 100 randomly selected customers, this study aimed to determine the relationship between the strategies of lending companies in terms of prices, services, and promotions and the customers’ satisfaction in terms of tangibility, reliability, assurance, responsiveness, and empathy of 30 different lending companies in San Jose, Occidental Mindoro. The findings reveal that the ability of a business to establish trusting connections with its clients, satisfy their needs for high-quality service, and maintain their satisfaction with its goods or services is a significant factor in its success. Companies risk losing out on possible business prospects because unhappy customers will tell others about their bad experiences if they don’t have strong customer responsiveness methods. Lastly, the results reveal no significant relationship between the extent of business strategies these lending companies utilize and the level of customer satisfaction they have garnered. This study recommends that lending companies strive to continually improve the physical features of their establishments and advance prompt, reliable, and personalized services for their customers to cater to their customers’ satisfaction. Future research may explore other factors influencing customers’ satisfaction with lending companies, such as the proximity of lending businesses to their target customers and gender and development concerns.
Keywords: lending companies, strategies, customer satisfaction, responsiveness, empathy, service quality
DOI: https://doi.org/10.5861/ijrse.2025.25512
Cite this article:
Nacase, G. B., Muyot, M. M., Guerrero, C. M., & Galay-Limos, J. A. (2025). Strategies of lending companies and customer satisfaction in San Jose, Occidental Mindoro. International Journal of Research Studies in Education, 14(11), 125-134. https://doi.org/10.5861/ijrse.2025.25512
* Corresponding Author