2025 IJRSE – Volume 14 Issue 11
Divine Word College of San Jose Special Issue
Available Online: 27 May 2025
Author/s:
Baylon, Judiel Heart D.*
Divine Word College of San Jose, Philippines (baylonheart6@gmail.com)
Gabayne, Marco R.
Crisostomo, Bryan Josef A.
Mateo, Erwin John R.
Galay-Limos, Jenny A.
Abstract:
This study examines the relationship between marketing strategy, service quality, and sales performance in selected restaurants in San Jose, Occidental Mindoro, consisting of 93 employees and 183 customers. It explores how various marketing approaches and service standards impact Cavana, Red Tomato Modern Italian, El Sorbetero’s business performance, Kusina ni Lea, Seasons Hotel and Convention Center, and Grandiya’s Venue and Restaurant. Utilizing a quantitative research design, data were gathered through surveys conducted with restaurant owners, managers, staff, and customers. Since most of the respondents strongly agree with the questionnaire provided, the restaurants’ products are served with good quality, are quite budget-friendly, and are visibly accessible. Findings suggest that restaurants implementing well-structured marketing strategies and maintaining a high-service quality experience have greater customer retention, enhanced sales performance, and a more decisive competitive advantage. The study highlights consumer preferences, emphasizing the importance of customer feedback in shaping service improvements and marketing efforts essential for growth and sustainability. The results offer valuable insights for restaurant owners and managers in refining marketing approaches and service delivery to improve profitability and operational efficiency. By integrating effective marketing with superior service quality, restaurants can build a strong market presence, attract more customers, and ensure long-term success in a highly competitive food service environment. This research contributes to the growing body of knowledge in business administration, particularly in marketing and service management. It is a practical guide for entrepreneurs and professionals in crafting informed decisions and plans. Thus, restaurants may maintain cleanliness and proper sanitary procedures, which are essential for attracting and retaining their customers.
Keywords: marketing strategies, service quality, sales performance, customer satisfaction, cleanliness and sanitation
DOI: https://doi.org/10.5861/ijrse.2025.25505
Cite this article:
Baylon, J. H. D., Gabayne, M. R., Crisostomo, B. J. A., Mateo, E. J. R., & Galay-Limos, J. A. (2025). Marketing strategy, service quality, and sales performance of restaurants in San Jose, Occidental Mindoro. International Journal of Research Studies in Education, 14(11), 45-53. https://doi.org/10.5861/ijrse.2025.25505
* Corresponding Author