2025 IJRSE – Volume 14 Issue 15
Available Online: 1 October 2025
Author/s:
Sobrepena, Honey Grace L.
Davao del Norte State College, Philippines (sobrepena.honeygrace@dnsc.edu.ph)
Gemarino, Christian
Davao del Norte State College, Philippines (gemarino.christian@dnsc.edu.ph)
Sustine, Sonny Boy M.
Davao del Norte State College, Philippines (sustine.sonnyboy@dnsc.edu.ph)
Lumiguid, Lilichel M.
Davao del Norte State College, Philippines (lumiguid.lilichel@dnsc.edu.ph)
Enanoria, Guyneth S.
Davao del Norte State College, Philippines (enanoria.guyneth@dnsc.edu.ph)
Cabugwason, Sharmaine Escarian*
Davao del Norte State College, Philippines (sharmaine.cabugwason@dnsc.edu,ph)
Abstract:
This study scrutinized the factors that influence repurchase intention of skincare cosmetics among college students in Panabo City, Davao del Norte. It specifically looked at customer attitude, brand reliability, product description clarity, and retailer trust, as well as their link to repurchase intention. The study used a descriptive-correlational design with 381 respondents selected using simple random sampling, guided by the Theories of Planned Behavior, Expectation Confirmation Theory, and the Theory of Reasoned Action. The findings demonstrated that customer attitude, clarity, and trust in retailers had a substantial impact on repurchase intention, whereas reliability did not. The findings emphasize the significance of maintaining product quality, open communication, and good retailer-consumer connections to keep loyalty.
Keywords: customer attitude, reliability, clarity, trust, repurchase intention, skincare cosmetics
DOI: https://doi.org/10.5861/ijrse.2025.25250
Cite this article:
Sobrepena, H. G. L., Gemarino, C., Sustine, S. B. M., Lumiguid, L. M., Enanoria, G. S., & Cabugwason, S. E. (2025). Factors affecting consumers repurchase intention toward skincare cosmetics among college students. International Journal of Research Studies in Education, 14(15), 161-166. https://doi.org/10.5861/ijrse.2025.25250
* Corresponding Author