2025 IJRSE – Volume 14 Issue 14
Available Online: 10 July 2025
Author/s:
Bansag, Rolando Jr. P.*
Davao del Norte State College, Philippines (jimnanie.manigo@umindanao.edu.ph)
Manigo, Jimnanie A.
University of Mindanao Tagum College, Philippines (jimnanie.manigo@umindanao.edu.ph)
Abstract:
In the community of network marketing org, leadership, particularly charismatic and transformational, influences organizational performance. This study aimed to determine which domain of charismatic and transformational leadership significantly influences organizational performance. The researcher utilized a descriptive non-experimental research design utilizing correlational with regression analysis. Total of two hundred fifteen network marketers in Tagum City were the respondents of the study. The random sampling technique was employed in choosing the participants for the study. The Mean, Pearson r, and Multiple Regression Analysis were the statistical tools used in the study. This study revealed a high level of strategic vision and articulation, sensitivity to environment, sensitivity to members, personal risks, and unconventional behavior as indicators of charismatic leadership. Additionally, the study revealed a very high level of supportive leadership, intellectual simulation, inspirational communication, and personal recognition as indicators of transformational leadership. In addition, the level of organizational performance was very high regarding staff motivation, working environment, training development, and management involvement. The study also showed a significant relationship between charismatic leadership and organizational performance, as well as, transformational leadership and organizational performance among network marketers in Tagum City.
Keywords: network marketers, charismatic leadership, transformational leadership, organizational performance, Philippines
DOI: https://doi.org/10.5861/ijrse.2025.25224
Cite this article:
Bansag, R. Jr. P., & Manigo, J. A. (2025). Influence of charismatic and transformational leadership on the organizational performance of network marketers in Tagum City. International Journal of Research Studies in Education, 14(14), 1-12. https://doi.org/10.5861/ijrse.2025.25224
* Corresponding Author