Factors affecting the challenges faced by local bakeries in Calapan City relative to food price increase

2025 IJRSE – Volume 14 Issue 15

Available Online:  15 August 2025

Author/s:

Maming, Mercy Grace*
Mindoro State University, Philippines (mercygrace06maming@gmail.com)

Elmido, Mary Jane G.
Mindoro State University, Philippines (elmido.maryjane@minsu.edu.ph)

Evangelista, Rjay I.
Mindoro State University, Philippines (evangelista.rjay@minsu.edu.ph)

Hernandez, Leah Mae E.
Mindoro State University, Philippines (hernandez.leahmae@minsu.edu.ph)

Abstract:

This study examines the effects of increasing food prices on bakeries in Calapan City. The study investigates the extent of food price hikes (technological, food waste, and raw material factors) and the difficulties encountered by bakery businesses (such as production, pricing strategies, and profitability) through questionnaires conducted with 30 bakery owners. Bakery owners are aware of the significant financial challenges caused by increased raw material prices, but their specific difficulties are less related. The study found a negligible correlation between food price increases and bakery difficulties. The data suggests bakeries are using a range of methods to handle the situation. Some bakeries focus on innovation and value, while others change their prices or try new marketing approaches. With that, bakeries should implement a holistic strategy that addresses multiple concerns and stimulates creativity. Future studies could examine how successful bakeries are at handling rising food prices. This research could examine production process optimization, supplier agreements, and targeted marketing. Studying the psychological factors that drive bakery owners’ pricing decisions could help overcome price aversion. Lastly, to fill the gaps in this study, the researchers proposed an infographic containing tips on how bakery owners deal with the food price increase.

Keywords: food price increase, production, pricing strategy, profitability, local bakeries

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DOI: https://doi.org/10.5861/ijrse.2025.25195

Cite this article:
Maming, M. G., Elmido, M. J. G., Evangelista, R. I., & Hernandez, L. M. E. (2025). Factors affecting the challenges faced by local bakeries in Calapan City relative to food price increase. International Journal of Research Studies in Education, 14(15), 1-13. https://doi.org/10.5861/ijrse.2025.25195

* Corresponding Author