Exploring inter-dimensional correlations in organizational communication: Toward a Theory of Strategic Communication Alignment (TSCA)

2025 IJRSE – Volume 14 Issue 10

Available Online:  3 June 2025

Author/s:

Serapon-Libadia, Karole Joy A.
Nueva Vizcaya State University, Philippines (karolejoy08@gmail.com)

Abstract:

This study explored inter-dimensional correlations in organizational communication with the aim of formulating the Theory of Strategic Communication Alignment (TSCA), using a mixed methods research design in an explanatory sequential approach. Quantitative data were first collected through descriptive-correlational methods to examine the relationships among the eight components of organizational communication: communication flow, communication barriers, timeliness, interaction frequency, knowledge sharing, reliability, media effectiveness, and communication accuracy. The analysis revealed that all eight components are significantly interrelated, emphasizing the complexity and interdependence of communication processes within schools. This was followed by qualitative data collection through open-ended survey items to uncover contextual challenges and perceptions of communication practices. Findings showed that respondents encountered multiple communication-related challenges, including miscommunication and interpretation issues; delayed communication and interaction problems; lack of inclusivity and feedback; information overload and multi-channel confusion; pressures from immediate or “ASAP” reporting; and overlapping responsibilities with multitasking. To address these, the TSCA was developed along with the K-J-S-L Core Propositions, offering practical strategies for improving educational management and organizational communication. Respondents included seven (7) purposively selected school heads and 122 teachers randomly sampled from central schools in the southern district of the Schools Division of Nueva Vizcaya. These schools were chosen for their high teacher populations, accessibility, SBM Level II status, and inclusion of programs such as SPED and ALS. The study recommends the implementation of the TSCA framework to strengthen communication alignment in schools. Additionally, open feedback mechanisms, enhanced internet connectivity, and training in digital communication tools are suggested to address the communication challenges identified.

Keywords: organizational communication, communication challenges, strategic alignment, educational management, mixed methods research

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DOI: https://doi.org/10.5861/ijrse.2025.25168

Cite this article:
Serapon-Libadia, K. J. A. (2025). Exploring inter-dimensional correlations in organizational communication: Toward a Theory of Strategic Communication Alignment (TSCA). International Journal of Research Studies in Education, 14(10), 227-243.  https://doi.org/10.5861/ijrse.2025.25168