2023 IJRSE – Volume 12 Issue 8
Available Online: 20 October 2023
Author/s:
Galdonez, Dominic Patric*
Philippine Science High School-Ilocos Region Campus, Philippines (galdonezdg@irc.pshs.edu.ph)
Agbuya, Tatiana Kayela Mari
Eugenio, Hannah Leandzey
Laya, Kurt Adrian
Rabang, Jonathan Paul
Raquepo, Anthony Richard
Rocimo, Jana Meril
Abstract:
In today’s era, the Philippine Science High School – Ilocos Region Campus (PSHS-IRC) heavily relies on social media platforms for communication and information sharing among teachers and students. Thus, the objective of this research is to scrutinize the languages, themes, and content utilized across PSHS-IRC’s social media platforms, analyze the rationale behind the language preferences of administrators and content creators, and offer suggestions for improving information dissemination. Utilizing content analysis techniques, this study reveals that a significant portion of posts on PSHS-IRC’s official Facebook page pertains to official announcements. Moreover, 84.3% of the language used in these Facebook posts is English, with 2.5% in Filipino. To discern the motive behind this preference for English, surveys were conducted, utilizing snowball sampling with site administrators and content creators. The findings indicate that English is favored due to its status as a universal language and because the primary target audience, comprising teachers and students, predominantly comprehends English. Considering these findings, to enhance information dissemination, it is recommended to create and publish three versions of Facebook posts, each containing translations in English, Filipino, and Ilokano. This approach ensures equitable utilization of all three languages for sharing information. Consequently, this study concludes that, in the context of the “new normal,” English serves as the medium for communication and information dissemination across PSHS-IRC’s various social media platforms. However, it is advisable to subject posts published before the advent of the “new normal” to a similar analysis for comprehensive insight.
Keywords: language, FB page, posts, information dissemination, social media
DOI: https://doi.org/10.5861/ijrse.2023.67
Cite this article:
Galdonez, D. P., Agbuya, T. K. M., Eugenio, H. L., Laya, K. A., Rabang, J. P., Raquepo, A. R., & Rocimo, J. M. (2023). Examination and analysis of posts and publication materials on the Pisay-Ilocos Facebook page: Basis for a suggested guideline for information dissemination. International Journal of Research Studies in Education, 12(8), 81-89. https://doi.org/10.5861/ijrse.2023.67
* Corresponding Author