Dong, Thi Tra My*
Department of Business Administration, Lunghwa University of Science and Technology, Taiwan (email@example.com)
The research is designed as a case study of students in Taiwan. It uses the quantitative method by questionnaire distribution. There are 369 participants in this study. The findings denote knowledge has positive impact students’ on both their attitude and behavior. Furthermore, the result shows the need to enhance knowledge of students as well as their confidence in food safety issue. Thenceforth, this brings out some practical contribution for the academia, food industry and government. Besides, the improved model is suggested in theoretical contribution.
Keywords: food safety; Taiwan; college student; the KAP survey model; quantitative study