Evaluation and selection of an effective green supply chain management strategy: A case study

2014 IJRSM – Volume 3 Issue 1


Odeyale, Solomon Olasunkanmi*
Olabisi Onabanjo University, Ogun State, Nigeria (ask4suntex@gmail.com)

Oguntola, Alamu Jelili
Osun State University, Oshogbo, Osun State, Nigeria (alamuoj@uniosun.edu.ng)

Odeyale, Elizabeth Olubunmi
Lagos State University, Lagos, Nigeria (lizzy_nett@yahoo.com)


This study describes the application of Fuzzy-AHP for evaluating and selecting an effective green supply chain management strategy in a cement manufacturing industry. As a multi-criteria decision analysis, five decision criteria were considered in the order of their priority to the cement manufacturing industry to evaluate four green supply chain management strategies. This method is used in such a way that the top management of the industry and other experts considered carefully which type of green management perceptive they had, and assessed the importance of each activity objectively to develop the pairwise comparisons, and the result was used in the hierarchy prioritization of criteria and later expressed in fuzzy number with triangular membership function. This method is applied at two levels: the first is finding the fuzzy weights for the decision criteria, while the second is finding the fuzzy weights for the strategies under each of the decision criteria. Fuzzy scores for the strategies were obtained.

Keywords: Fuzzy-AHP; green, supply chain; priority; strategies; multi-criteria decision analysis; triangular membership


DOI: https://doi.org/10.5861/ijrsm.2013.550

*Corresponding Author