Ethical marketing decisions: Review, contribution and impact on recent research

2013 IJRSM – Volume 2 Issue 1


Ameer, Irfan*
Turku School of Economics, University of Turku, Finland (


The main objective is to review one of the classical books “Ethical marketing decisions” (Murphy, P. A. & Laczniak, G. R., 1993. Ethical marketing decisions. 1st Edition. New York: The Higher Road). Using content analysis method, the review summarizes that how Murphy and Laczniak develop a framework of ethics that can be applied in almost all important fields of marketing like marketing research, product management, retailing, distribution, pricing, advertising, personal selling, international marketing, social, professional and political marketing and implementing and auditing ethics in marketing. Review also highlights the main contribution of this book and impact on recent research. This review is particularly useful for the marketing students who want to enhance their knowledge in marketing ethics but do not have availability of the book or time to read the entire book. On the other hand, it can also help busy marketing professionals to see ethical issues revolving around different disciplines of marketing.

Keywords: marketing ethics; CSR; ethical decision; marketing education; ethical decision making



*Corresponding Author