Southern Luzon State University, Philippines (firstname.lastname@example.org)
This paper is an exploratory research which sought to discover ideological constructions in column titles by contributors of Philippine Daily Inquirer’s (PDI) Youngblood and Highblood columns. By unveiling ideological constructs in the title, certain pedagogical implications were reviewed on the premise that samples of these columns may have found their way in the education system as models of quality personal essay. Analysis was done through the examination of process types and lexicalization. Fairclaugh’s Critical Discourse Analysis and Halliday’s Process Types and lexicalization served as the theoretical foundations of the study. Data used in the analysis were those published in PDI’s website from October, 2011- October 2012. It was found that young and old contributors write about experiences pertaining to concrete actions, contradicting earlier studies on Filipino youth and the elderly. Moreover, lexical choices of young contributors point to themselves as being goal-oriented, adventure-driven, and assertive, yet weak, frustrated and dependent. Consequently, the elderly contributors portray themselves as energetic, politically- and socially-aware, wise, yet nostalgic, sickly, and age-conscious. Out of these results, implications to language teaching and learning are underscored.
Keywords: ideological constructions; column titles; Filipino youth; Filipino elderly; language teaching; language learning