Impact of cognitive styles on the frequency of use of social media amongst university students

Author/s:

Egbedokun, Adeola Oyebisi*
Obafemi Awolowo University, Nigeria (adeolaoyeegbedokun@gmail.com)

Okusanya, Emmanuel Oluwatosin
Obafemi Awolowo University, Nigeria (okusanyaoluwatosin@gmail.com)

Abstract:

This study was carried out to examine the impact of undergraduates’ cognitive styles on the frequency of use of social media. There are research studies/reports on impact of social media on teaching and learning but a few that look at the relationship between cognitive style and social media. A sample of 900 students were selected through convenience sampling procedure from six universities. From each selected universities, 150 students were selected through convenience sampling. The research instruments used for this study were the adopted cognitive style inventory of Group Embedded Figures Test (GEFT) and self-constructed questionnaire. Group Embedded Figure Test (GEFT) was used to determine the students Cognitive styles and the Questionnaire to determine frequency of use of the social media. Results indicate that there were more Field Independents students than the Field Dependent. It also showed that most of the social media were frequently used while other were occasionally, sparingly and rarely used. The result further showed a significant relationship between cognitive styles and the frequency of use of social media, particularly Facebook and Whatsapp. It was concluded that cognitive styles had an influence on undergraduate’s frequency of use of some social media.

Keywords: cognitive styles; social media; GEFT; frequency; adoption

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DOI: https://doi.org/10.5861/ijrset.2017.1873

*Corresponding Author