The management of web presence for tertiary institutions in Ghana: The case of University of Cape Coast

2013 IJRSC – Volume 2 Issue 2


Ayebi-Arthur, Kofi*
University of Cape Coast, Ghana (


The goal of this paper was to determine how specific website factors affect the ranking of University of Cape Coast (UCC) website and how to increase its Web credibility. This study sought to critique the university’s webpage to find out how well the page is being managed in the face of scarce and limited resources. The search engine ‘Google’ was searched using link: to determine the backlinks. The Google PageRank of the UCC home page was determined. The web ranking of University of Cape Coast on 4icu was also established. Analysis of the UCC website from was also investigated. The backlinks to the UCC website was about 161. The Google Page rank value was 7 out of 10.The web ranking of University of Cape Coast on 4icu was 5255. Some of the measures that can be adopted to make the UCC website a high quality content site include eliminating spelling, stylistic, or factual errors on web pages. It is recommended that the university webmaster update the university website by regularly liaising with the departments/units in the university and the Public Affairs Division of the University.

Keywords: web credibility; web ranking; backlinks; assessing website, University of Cape Coast



*Corresponding Author