International Journal of Research Studies in Management
Tourism Educators and Movers of the Philippines Special Issue
2022 Volume 10 Issue 3
Available Online: 30 June 2022
Author/s:
Xin, Wei*
Lyceum of the Philippines University-Batangas, Philippines (30878716@qq.com)
Felicen, Sevillia S.
Lyceum of the Philippines University-Batangas, Philippines (ssfelicen@lpubatangas.edu.ph)
Abstract:
One of the important manifestations of post-experience behavior is tourists’ satisfaction This study generally aimed to assess the satisfaction of tourists towards scenic attractions in Anhui province, China. Specifically, it aimed to present the demographic profile of the respondents; assessed the tourist satisfaction; tested the significant difference on tourist satisfaction when grouped according to the profile variables. Descriptive design was used with 385 respondents. Frequency distribution, percentage, weighted mean, independent sample t-test, and analysis of variance (ANOVA) were used as statistical tests. Based on the result, most respondents were between the ages of 18-26, women, and college students mostly, and they have come to the scenic spot for the second time. Respondents were satisfied with the services at the selected tourist attractions as they rated it as being very timely, complete, polite, consistent, accessible, accurate, and responsive. There are significant differences in customer satisfaction when grouped according to educational attainment in terms of timeliness and courtesy; there are also significant differences when grouped according to frequency of visits in terms of timeliness, completeness, consistency, accessibility, accuracy and responsiveness. Significant difference also exists when grouped according to purpose of travel in terms of timeliness, completeness, courtesy, accessibility and responsiveness. It is recommended that the scenic attractions may add convenience facilities such as (intelligent ticket purchasing equipment, intelligent ticket checking equipment, intelligent voice guide explanation, etc.) to ensure the timeliness of serving tourists.
Keywords: tourist satisfaction, loyalty, tourist attraction, Anhui Province, China
DOI: https://doi.org/10.5861/ijrsm.2022.38
Cite this article:
Xin, W., & Felicen, S. S. (2022). Tourist satisfaction on scenic attractions in Anhui Province, China. International Journal of Research Studies in Management, 10(3), 103-117. https://doi.org/10.5861/ijrsm.2022.38
*Corresponding Author