International Journal of Research Studies in Management
Special Fall Issue of Tourism Educators and Movers of the Philippines
2021 Volume 9 Issue 3
Available Online: 1 October 2021
Author/s:
Yan, Hongyu
Lyceum of the Philippines University – Batangas, Philippines (553704371@qq.com)
Felicen, Sevillia S.*
Lyceum of the Philippines University – Batangas, Philippines (sevillafelicen@yahoo.com; ssfelicen@lpubatangas.edu.ph)
Abstract:
The theme restaurant provides customers with a really special experience of theme, provides food and an entertainment experience for customers. This study aims to assess the quality of dinescape and the quality of servicescape among customers’ experiences of themed restaurants in Shanghai. Specifically, it presented the quality of dinescape dimensions and the quality of servicescape of theme restaurants and tested the relationship between the quality of dinescape dimensions and the quality of servicescape. Proposed a framework of costumers’ experience in themed restaurant based on the result of the study. Descriptive research used was with an adopted questionnaire as the main instrument which was answered by 427 respondents. Frequency distribution, and percentage, weighted mean Pearson Product Moment Correlation were used as statistical tools. Majority of the respondents belongs to 16-25 age bracket, with monthly income of 3000 and below and visits the restaurants 2-4 times a year. The respondents agreed on the good quality dinescape dimensions of themed restaurant in terms of service quality, layout, lighting, aesthetics, social factor and ambiance. They also agreed that themed restaurant has good quality of servicescape in terms of spatial layout, signs, symbols and artifacts, functionality and ambient condition. It was found out that were highly significant relationship between all the qualities of dinescape dimensions and servicescape dimensions.
Keywords: quality of dinescape, quality of servicescape, Shanghai City
DOI: https://doi.org/10.5861/ijrsm.2021.m7722
Cite this article:
Yan, H., & Felicen, S. S. (2021). Dinescape and servicescape experience among costumers of themed restaurant in Shanghai. International Journal of Research Studies in Management, 9(3), 1-14. https://doi.org/10.5861/ijrsm.2021.m7722
*Corresponding Author