2021 IJRSM Volume 9 Issue 1
Tourism Educators and Movers of the Philippines Special Issue
Available Online: 19 January 2021
Lyceum University of the Philippines – Batangas, Philippines (firstname.lastname@example.org)
This study identified competitiveness of Cultural Heritage and Nature Tourist Destination in CALABARZON. It present the tourist destinations of CALABARZON; identify visiting characteristics of tourist; determine the destination attributes on tourism competitiveness in terms of safety and security, maintenance and cleanliness, information and communication, infrastructure, prices, facilities, attraction and social behavior of local residents; to test the significant difference on tourist destinations and destination attributes on tourism competitiveness; to test the relationship across destination attributes on tourism competitiveness and; propose a framework for sustainable tourism competitiveness. The researcher used case study research method to investigate the competitiveness of destinations in CALABARZON. Strategy provides an “all-encompassing method” for systematically studying a phenomenon in a real-life situation. Adapted questionnaire was used, statistical tools to measure data through frequency distribution, weighted mean and ANOVA to test given variables. This research concluded that leisure is the top purpose of tourist visitation in the CALABARZON. Usually stayed 1-2 days, a self-planned tour spending Php10,000 budget. Batangas is the most visited province. The dimensions of the destination competitiveness are significantly correlated to those respondents with higher level of observation on the competitiveness. The researcher able to proposed a framework for sustainable tourism competitiveness. Research recommends greater collaborative effort from all sectors of community to maintain and improve the safety and security, risk disaster management, upgrade internet and communication in the Region. Relevant to invest in upgrading roads, accommodations, hospitals, airports/seaports, transportations. The tourism sector may reach investors to strengthen economic climate within the region.
Keywords: destination attributes; sustainable tourism; competitiveness framework; Batangas; CALABARZON
Cite this article:
Roque, R. (2021). Destination attributes in CALABARZON: Basis for a proposed sustainable tourism competitiveness framework. International Journal of Research Studies in Management, 9(1), 67-81. https://doi.org/10.5861/ijrsm.2021.7707