Available Online: 17 November 2020
Author/s:
Ricafort, Marivic V.*
Lyceum of the Philippines University-Batangas, Philippines (mvricafort@lpubatangas.edu.ph)
Borbon, Noelah Mae D.
Lyceum of the Philippines University-Batangas, Philippines (nmdborbon@lpubatangas.edu.ph)
Abstract:
This study aimed to determine the present status of tourist attractions and inputs of local products and its marketing strategies in Lobo, Batangas. The total numbers of respondents were one hundred seventy (170) locals, tourist and tourism officers. Using a survey questionnaire being it as descriptive method of research. Based from the result, Faro de Punta de Malabrigo popularly known as Malabrigo Lighthouse was frequently visited. The Main local product and activities in Lobo is Anihan Festival which celebrates the bountiful production of local agricultural crops. The tamarind fruit is also one local product which is processed to become wines and sweet delicacies. Lobo thought of creating its own unique wine and one of the popular tamarind products is the tamarind wine. The marketing strategies were being measured in its effectiveness which has a positive response of establishment in support facilities and services. One of the key strategies recommended was to use humors, strong images, and wordplay message to easily catch attention and to utilize billboards and signage effectively.
Keywords: tourism attractions; local products; marketing strategies; festival; tamarind fruit
DOI: https://doi.org/10.5861/ijrse.2020.5917
Cite this article:
Ricafort, M. V., & Borbon, N. M. D. (2020). Status of marketing strategies towards tourist attraction and local products: In the case of Lobo, Batangas, Philippines. International Journal of Research Studies in Education, 9(7), 91-96. https://doi.org/10.5861/ijrse.2020.5917
*Corresponding Author