Available Online: 8 July 2020
Gungon, Jenny Lynn P.*
Library in Charge – Teacher 1, Malabon National High School, Malabon, Metro Manila, Philippines (firstname.lastname@example.org)
In today’s schools, the role of the school library is not only limited to the repository of books, but has become quite dynamic that encompasses various forms and functions. However, still many users are not that familiar with the new libraries’ actual potentials. Hence, there is a need to expand the school library marketing activities. To better understand how schools are doing in Metro Manila, the current case study shall review five school libraries and analyze how their library marketing are accomplished. Commonalities and differences are both noted with best practices being highlight. Results show that there is indeed a gap between the larger and smaller libraries. However, the use of social media and information communication technologies or ICTs should be able to help narrow the gap. In sum, school library marketing is only effective, if information are able to reach and understand by its users.
Keywords: library; high school; marketing; competitive advantage; case study
Cite this article:
Gungon, J. L. P. (2020). Library marketing exemplars within Metro Manila schools: A necessity within schools of today. International Journal of Research Studies in Education, 9(5), 35-40. https://doi.org/10.5861/ijrse.2020.5117