2025 IJRSE – Volume 14 Issue 6
Available Online: 20 March 2025
Author/s:
Miguel, Marlon L.
Don Honorio Ventura State University, Philippines (marlonlopezmiguel17@gmail.com)
Abstract:
This research examines the impact of online shopping on Kapampangans during the COVID-19 pandemic. This was achieved through the triangulation method involving twenty (20) buyers and seven (7) online sellers, all of whom have been engaged in e-commerce apps transactions for more than a year. Thematic analysis was employed to analyze the data. Through the processes of coding and categorization, themes were developed and subsequently validated by experts in the field of Social Sciences. The study indicated that Facebook is the most frequently utilized platform by online sellers for marketing their products, whereas Shopee is predominantly preferred by buyers for making purchases. The reasons and methods underlying participants’ buying and selling behaviors were identified through themes that emerged, encompassing the impacts of online shopping and selling on both buyers and sellers. This study demonstrates that the number of users engaging with e-commerce apps is persistently increasing and shows no signs of abatement. The pandemic has additionally served as a catalyst in fostering greater participation in online shopping. The researchers proposed that this study be extended to online e-commerce platforms to enhance their services. Presenting this in seminar-workshops and conferences organized by DepEd and universities would be beneficial in advancing the development of Filipino as an interdisciplinary and multidisciplinary field, while also enabling students to critically examine the positive and negative impacts of online shopping based on identified themes. This study will be particularly beneficial for senior high school and college levels, serving as a foundational reference for research in Filipino, a crucial component of the curriculum. It can furthermore be utilized and enhanced in the instruction of Dalumat, Civics and Culture, Commerce, Psychology, and Sociology. Thus, the Filipino language will advance toward being fully intellectualized.
Keywords: e-Commerce app, Kapampangan, popular culture, online shopping, pandemic
DOI: https://doi.org/10.5861/ijrse.2025.25007
Cite this article:
Miguel, M. L. (2025). Online shopping sa panahon ng pandemya: Pagsusuri sa epekto nito sa mga Kapampangan. International Journal of Research Studies in Education, 14(6), 91-103. https://doi.org/10.5861/ijrse.2025.25007