International Journal of Research Studies in Educational Technology
Divine Word College of San Jose Special Issue
Volume 10, Issue Number 1
Available Online: 2 April 2026
Author/s:
Sango, Ruben B.
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
The automotive sector is going through a transformative stage that is powered by virtual technology, artificial intelligence (AI), and data analytics. Such a paradigm shift required a skilled work force to support competitiveness. The objective of the research was to create a practical framework of skills development through virtual technology, artificial intelligence (AI), and data analytics to assist in enhancing the ability of the big car companies in the Philippines, without omission of ethical issues during the research phase. It analyzed the possibility of developing skills with the help of virtual technology, AI-based techniques of personalized learning creation, and data analytics as an evaluation metric. This study attempted to establish a complete skills development model that would be applicable in major car manufacturers in the Philippines. The model combined the latest technologies to supplement operational effectiveness and competitiveness. Using a thorough descriptive research design, the research explored the capabilities of trainees and measured the efficacy of training intervention programs using strict performance evaluation methods and artificial intelligence-based analysis. The research design used was descriptive so that trainees and their competencies could be described and interpreted in the most appropriate way by applying performance assessment and AI-based analysis. The respondents selected were the employees representing different departments of the work as well as chosen clients, which were a wide-range of people of different opinions. The survey questionnaire was able to collect quantitative and qualitative data giving a holistic picture on the subject matter. The analysis of data was conducted through descriptive statistics, which allowed determining trends and patterns in the data and maintaining a sense of ethics concerning data confidentiality and permission. The research established that the adoption of virtual technology in car manufacture in the Philippines improved efficiency and cost-effectiveness, but there are still uncertainties on soft skills development. AI methods hold potential in customized learning even though data analysis and scaling are difficult. Another finding the researcher made was that, data analytics could be instrumental in the performance evaluation and the determination of skills gaps. As a gist, to achieve a sustainable growth, and a lifelong learning, the incorporation of virtual technology, AI, and data analytics in the car manufacturing sector is essential.
Keywords: skills development, virtual technology, Artificial Intelligence (AI), data analytics, competency enhancement
DOI: https://doi.org/10.5861/ijrset.2026.26010
Cite this article:
Sango, R. B. (2026). Leveraging virtual technology, artificial intelligence, and data analytics: Basis for skills development framework for car manufacturers in the Philippines. International Journal of Research Studies in Educational Technology, 10(1), 139-152. https://doi.org/10.5861/ijrset.2026.26010