International Journal of Research Studies in Management
United Tourism and Hospitality Professionals Special Issue
2024 Volume 12 Issue 14
Available Online: 29 December 2024
Author/s:
Pasion, Bernadette M.*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (Bernadette.pasion@lspu.edu.ph)
Apritado, Jennie Margaret M.
Lyceum of the Philippines University – Batangas, Philippines (jmapritado@lpubatangas.edu.ph)
Abstract:
Heritage attractions are a diverse and unique collection of sites that offer visitors a glimpse into the history and culture of the region. The valuable asset of the region, and play an important role in promoting tourism and economic development. The paper aimed to assess the destination attributes, quality of service experience of tourist to the destination image of heritage attractions in CALABARZON Region. Explicitly, to test the significant difference of three given variables when grouped according to demographic profile of the respondents and proposed a sustainable development plan with regards to the heritage attractions. In line with this, tourists are more likely to have a positive image of a destination if they perceive the destination attributes and the quality-of-service experience to be positive, similarly tourists who visit more heritage attractions are more likely to be motivated and were very satisfied with their experience. This study was used descriptive-correlational design and equally distributed to 385 participants who visited DOT accredited heritage attraction in CALABARZON. Additionally, Mann-Whitney U test for two groups and Kruskal Wallis test for more than two groups were used as part of the non-parametric tests to determine the significant differences. The research paper proposed a sustainable development plan which includes a number of recommendations in providing and promoting the destination to a wider audience.
Keywords: destination attributes, quality service experience, heritage attraction, CALABARZON Philippines
DOI: https://doi.org/10.5861/ijrsm.2024.1338
Cite this article:
Pasion, B. M., & Apritado, J. M. M. (2024). Destination attributes and quality of service experience of tourists to the destination image of heritage attractions in CALABARZON Region, Philippines. International Journal of Research Studies in Management, 12(14), 169-183. https://doi.org/10.5861/ijrsm.2024.1338
* Corresponding Author