International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 16
Available Online: 6 December 2024
Author/s:
Luo, Yasi
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (785753707@qq.com)
Quanzhou Huaguang Vocational College School of Photography and Film Technology, China
Abstract:
This study examines the relationship between social media use and the preservation of Minnan culture. It is meant to clarify how the Minnan community use social media platforms to promote their cultural heritage in each aspect of their lives. It aims to determine how individuals use social media to share, learn on, and engage with Minnan cultural heritage. There were 400 participants from Minnan community who served as respondents of the study. The reliability test results of the survey instrument were good and excellent levels in all sections. It utilized a Likert scale and was evaluated using the Cronbach Alpha. The gathered data used a one-way ANOVA and descriptive study method. Minnan culture is an important part of China’s excellent traditional culture. Inheriting and protecting Minnan culture is of great significance to enhancing China’s cultural confidence and building a socialist cultural power. In the context of globalization and informatization, using new media technologies such as social media to spread and promote Minnan culture can not only broaden the channels for Minnan culture and improve its dissemination efficiency, but also enable Minnan culture to go beyond regional limitations and go to the whole country and even the world, thus enhancing the popularity and influence of Minnan culture.
Keywords: culture, cultural heritage, social media
DOI: https://doi.org/10.5861/ijrsm.2024.1323
Cite this article:
Luo, Y. (2024). Use of social media in promoting Fujian Minnan culture and cultural inheritance. International Journal of Research Studies in Management, 12(16), 75-86. https://doi.org/10.5861/ijrsm.2024.1323