International Journal of Research Studies in Management
CollabWritive Special Issue
2024 Volume 12 Issue 12
Available Online: 1 September 2024
Author/s:
Palomar, Raki Michele D.*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Ylagan, Alex D.
Lyceum of the Philippines University – Batangas, Philippines
Abstract:
This study aimed to propose an ecotourism development plan for Region VI. The researcher assessed the attributes and competitiveness of ecotourism sites, and tourists’ behavioral intention to ecotourism sites in Region VI. It tested the significant difference when grouped according to demographic and psychographic profiles of the respondents and tested the significant relationship among the given variables. The researcher used descriptive correlation research design. The respondents of the study were 395 tourists visited the approved ecotourism sites of Department of Tourism-Region VI. The instrument was adapted and modified from three different studies. Further, T-test and analysis of variance, together with post hoc analysis was used to test for differences on the variables, and Pearson correlation coefficient was used to establish possible relationships among the variables of this study. Majority of the respondents were 26 to 35 years old belonging to generation Y with which more than half were female and mostly are college graduates. In terms of travel, most of the respondents are domestic travels who have visited ecotourism sites 3 times. They recognized Region 6’s ecotourism sites for their excellence, attributing it to their natural attractions which received high ratings. The region exhibits strong competitiveness in ecotourism, making it appealing to nature-seeking visitors. Moreover, respondents are likely to engage in positive word-of-mouth promotion. Lastly, the research paper proposed an Ecotourism Development Plan for Region VI.
Keywords: ecotourism, attributes, competitiveness, tourists’ behavioral intention
DOI: https://doi.org/10.5861/ijrsm.2024.1263
Cite this article:
Palomar, R. M. D., & Ylagan, A. D. (2024). Attributes and competitiveness of ecotourism sites, and tourists’ behavioral intention: Basis for an ecotourism development plan for Region VI. International Journal of Research Studies in Management, 12(12), 15-28. https://doi.org/10.5861/ijrsm.2024.1263
* Corresponding Author