International Journal of Research Studies in Management
CollabWritive Special Issue
2023 Volume 11 Issue 10
Available Online: 25 August 2023
Author/s:
Ramirez, Mary Joy N.*
Divine Word College of San Jose, Philippines (maryjoyramirez233@gmail.com)
Limos-Galay, Jenny A.
Divine Word College of San Jose, Philippines (jennygalay05@gmail.com)
Abstract:
This research aims to assess the level of customer satisfaction offered by bakery stores in San Jose, and Occidental Mindoro, and evaluate the promotional marketing strategies used by the bakery store to improve their sales. Data were gathered using a survey questionnaire to measure the level of satisfaction of customers with bakery products. The randomly chosen 40 respondents were the consumers of 36 bakery stores in San Jose, Occidental Mindoro. The Philippines’ market for bread and bakery goods has experienced several problems as a result of the COVID-19 outbreak. Supply chains have been disrupted, making it challenging for bakeries and manufacturers to get supplies and raw materials. A move towards internet shopping and a preference for packaged goods are only two examples of how the epidemic has changed consumer behavior. Additionally, there has been an increase in the demand from retail customers as individuals spend more time at home and look for inexpensive options for meals and snacks. Based on the findings, the level of customer satisfaction is highly satisfied with the staff’s personality, products and services offered by the bakery stores, bread texture & taste, bakery products packaging, and the price of bakery products. The respondents viewed the promotional strategies of bakery stores in a more creative way thus it helps to improve or boost the sales of bakery products in San Jose, Occidental Mindoro. Therefore, it is concluded that in order to survive in the current marketplace, the business owner has to learn the capacity to adapt to new trends, especially in promoting their business.
Keywords: customer satisfaction, promotional strategies, creative, trends, bakery stores
DOI: https://doi.org/10.5861/ijrsm.2023.1107
Cite this article:
Ramirez, M. J. N., & Limos-Galay, J. A. (2023). Customer satisfaction and promotional strategies of bakery stores in San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 11(10), 1-6. https://doi.org/10.5861/ijrsm.2023.1107
* Corresponding Author