Author/s:
Shams, S M Riad*
Central Queensland University, Australia (shamsriad@gmail.com)
Abstract:
This paper attempts to analyze the critical factors that would be crucial to replicating business management strategies from established market to emerging market. A case study is conducted on the Indian Premier League market and Bangladesh market, while these markets are considered as established and emerging markets of the Twenty20 cricket business consecutively. Seven critical factors are identified from the study as crucial in case of replicating business management strategies from established market to emerging market. However, the implementation of the critical factors should follow only the given situation, underlying the environment of the emerging market. The findings of the study shall shed light to managerial perception from the perspective of emerging market business strategies, while the strategies are learnt from another market.
Keywords: emerging market; established market; Bangladesh Cricket Board; Indian Premier League; management strategy
DOI: https://doi.org/10.5861/ijrsm.2012.v1i1.34
*Corresponding Author