International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 5
Available Online: 13 June 2025
Author/s:
Garces, Katherine Ann M.
Philippine Women’s University, Philippines
Abstract:
The COVID-19 pandemic and the acceleration of technology in the tourism industry are both game-changers in the tourists’ experience in the current time. This study aimed to determine the influences of Smart Tourism Technologies (STT) on the tourists’ experience with Cavite tourist attractions amidst the COVID-19 pandemic. It examined the Smart Tourism Technologies the tourists frequently use and their experiences to create an action plan for a Smart tourist attraction using STT. The study used a mixed-method approach and the results were analyzed using Pearson correlation and t-test for the quantitative data and thematic analysis for the qualitative data. The results showed that the most used Smart Tourism Technologies are ubiquitous connection, mobile devices and applications, and the Internet of Things. Even during the COVID-19 pandemic, the tourists were satisfied with their experience in the Cavite tourist attractions. The analysis also indicated the relationship and influence of Smart tourism technologies on tourists’ experience, thereby concluding that integrating Smart Tourism Technologies in tourist attractions could also elevate the tourists’ experience and satisfaction. Thus, the researcher proposed an action plan for the transformation to Smart tourist attractions to provide a seamless service process using STT, thereby preserving the authentic touristic experience, transforming to a better industry, and mitigating the impacts of the health emergency.
Keywords: Smart Tourism Technologies (STT), tourists’ experience, COVID-19 pandemic
DOI: https://doi.org/10.5861/ijrsm.2025.25067
Cite this article:
Garces, K. A. M. (2025). Influence of the Smart Tourism Technologies (STT) on the tourists’ experience in Cavite: COVID-19 pandemic context. International Journal of Research Studies in Management, 13(5), 147-179. https://doi.org/10.5861/ijrsm.2025.25067