Local culture, summer vacation tourism sites and place attachment in Chongqing, China: Basis of a development plan

International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 2

Available Online: 25 March 2025

Author/s:

Fan, Xuanhui*
Graduate School, Lyceum of the Philippines University – Batangas, Philippines (1130892213@qq.com)

Apritado, Jennie Margaret M.
Lyceum of the Philippines University – Batangas, Philippines (jmapritado@lpubatangas.edu.ph)

Abstract:

This study developed a plan for the improvement of the summer vacation tourism sites in Chongqing, China based on its findings. Specifically, described the demographic profile of the respondents; assessed the local culture, examined the summer vacation tourism sites, and determined the place attachment of tourists in summer vacation tourism sites in Chongqing, China. It also tested the significant difference on responses when grouped according to profile variables, the significant relationship between local culture, summer vacation tourism sites and place attachment of tourists. This study used descriptive and quantitative research methods to present the perception of tourists who visited the summer vacation tourist places in Chongqing Municipality for summer vacation. The study used an adapted questionnaire, furthermore, the data were described using frequency and percentage, weighted mean and rank while result of Shapiro-Wilk Test showed that p-values of all variables whereas, Mann-Whitney U tested for two groups and Kruskal Wallis tested for more than two groups were used as part of the non-parametric tests to determine the significant differences. This research study revealed the overall positive agreement on the manifestation of local culture in Chongqing, China. There were significant differences in responses when grouped according to the profile variables and there were significant relationships between local culture and summer vacation tourism sites; local culture and place attachment; and summer vacation tourism sites and place attachment. Lastly, the researcher able to propose a strategic plan and recommendations to improve the summer vacation tourism sites in Chongqing, China.

Keywords: summer vacation sites, tourism development plan, Chongqing China

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DOI: https://doi.org/10.5861/ijrsm.2025.25035

Cite this article:
Fan, X., & Apritado, J. M. M. (2025). Local culture, summer vacation tourism sites and place attachment in Chongqing, China: Basis of a development plan. International Journal of Research Studies in Management, 13(2), 233-246. https://doi.org/10.5861/ijrsm.2025.25035

* Corresponding Author