International Journal of Research Studies in Management
CollabWritive Special Issue
2025 Volume 13 Issue 2
Available Online: 25 March 2025
Author/s:
Rubin, Sheena Mae D.
Graduate School, Lyceum of the Philippines University – Batangas, Philippines
Abstract:
Cultural tourism is known by more and more tourists, and many of them are curious about the importance of returning to history and exploring the cultures and traditions of a specific place. Cultural destination can be found in different countries with its different and unique artifacts and histories. Philippines, as a tropical country, is known for its pristine beaches and blissful islands; however, since it also has so many undiscovered places, some areas and spots fall under the category of cultural tourism. Similarly, Bukidnon has a lot of cultural destinations that needs proper promotion. With this, and the fact of having scant literature about this topic in this region, the researcher sought to assess Bukidnon as a cultural destination and the challenges encountered by the tourists, assess the characteristics of Bukidnon as cultural destination in terms of tourist attractions, transportation, infrastructure, accommodation, service facilities, safety and security and identify the challenges encountered by the tourists in Bukidnon in terms of accommodation, accessibility, infrastructure, service facilities and attractions. It also aimed to test the significant difference of the said variables when grouped according to profile. This study utilized quantitative descriptive design and was voluntarily participated by 391 tourists from different tourist attractions in Bukidnon. The study found that the tourists visited in the province expressed their agreement in all the sub-variables except tourist attraction which was assessed as strongly agree. Tourists gave assessment on the challenges encountered as moderately agree in all sub-variables. The study found a significant difference on safety and security when grouped according to sex, transportation when grouped according to type of tourists; service facilities when grouped according to frequency of visit. The significant difference found in the characteristics varies on the different demographic profile. Meanwhile, there was significant difference on infrastructure, service facilities and attractions when grouped according to age; service facilities and attractions when grouped according to occupation; infrastructure when grouped according to type of tourist; when grouped according to frequency of visit except on accommodation; and accommodation when grouped according to length of stay. The tourists who visited the province experience the challenges affects their decision in visiting the province. Lastly, the study proposed an action plan.
Keywords: cultural destination, challenges, Bukidnon, tourist experience
DOI: https://doi.org/10.5861/ijrsm.2025.25020
Cite this article:
Rubin, S. M. D. (2025). Cultural destination and challenges encountered by the tourists in Bukidnon: Basis for action plan. International Journal of Research Studies in Management, 13(2), 27-37. https://doi.org/10.5861/ijrsm.2025.25020