International Journal of Research Studies in Management
Divine Word College of San Jose Special Issue
2023 Volume 11 Issue 3
Available Online: 9 June 2023
Author/s:
Zapata, Mitchy Mary S.*
Divine Word College of San Jose, Philippines (mitchyzapata@gmail.com)
Viaña, Brylle Christian V.
Alojado, Mitzi Marie J.
Tovillo, Aj A.
Tria, Jamier S.
Limos-Galay, Jenny A.
Abstract:
Dance is an important aspect of Philippine culture because it is a global way of self-expression. The Filipinos’ passion for dance has an unbreakable connection to their understanding and recognition of rhythm and beats, which is seen in both the traditional motions attributed to distinct regional groups and the current styles inspired by the West. This company will be located in San Jose, Occidental Mindoro, which is the province’s most populous and prosperous municipality. Prior to starting this business, the proprietors had extensive experience in this field. Dance can be viewed as an evolutionary gift that promotes health and charm. Humans have used dance to manage stress throughout early history and across all cultures. Dance can be viewed as an exercise that integrates the brain, body, and ego and is communicative with its own languages. Each of them believed that there were significant opportunities for this business concept. The purpose of this study is to determine the feasibility and viability of running a dance studio in San Jose, Occidental Mindoro. As included in the paper, proprietors conducted a market analysis to determine the seven critical components of marketing that will support the business’s viability. A SWOT Analysis was also performed in order for the proprietors to be aware of the business’s internal and external situations. This study discovered that establishing a dance studio in San Jose, Occidental Mindoro is attainable, profitable, viable, and feasible and that it will continue to strive for success in the future.
Keywords: dance studio, talent, health, attainable, culture
DOI: https://doi.org/10.5861/ijrsm.2023.1029
Cite this article:
Zapata, M. M. S., Viaña, B. C. V., Alojado, M. M. J., Tovillo, A. A., Tria, J. S., & Limos-Galay, J. A. (2023). A feasibility study on establishing a dance studio “emotion dance studio’’ in San Jose, Occidental Mindoro. International Journal of Research Studies in Management, 11(3), 75-86. https://doi.org/10.5861/ijrsm.2023.1029
* Corresponding Author