Proposed framework for the CALABARZON destination competitiveness

2021 IJRSM Volume 9 Issue 1
Tourism Educators and Movers of the Philippines Special Issue

Available Online: 19 January 2021


Ricafort, Marivic V.*
Lyceum of the Philippines University – Batangas, Philippines (


This study assessed the competitiveness, attractiveness, and image management of the tourist destination in CALABARZON. Specifically, the study tested the significant relationship among variables as given competitiveness, attractiveness and image management. Finally, framework on tourism innovation in CALABARZON was proposed. The study used quantitative descriptive research method to 385 tourists who visited CALABARZON region. Based on the result of the study, there is a high level of competitiveness in the core resources and attractors, supporting factors and resources and qualifying and amplifying determinants. Also, it was found out that there was a significant positive relationship across competitiveness, attractiveness, and image management. A framework was proposed for the CALABARZON Destination Competitiveness. It is recommended for Department of Tourism to provide recognition to the province or municipality that contributes to tourism development and preservation to motivate all tourism officer and local government unit to participate in ensuring destination competitiveness to all the provinces.

Keywords: tourist destination; competitiveness; attractiveness; image management



Cite this article:
Ricafort, M. V. (2021). Proposed framework for the CALABARZON destination competitiveness. International Journal of Research Studies in Management, 9(1), 47-54.

*Corresponding Author