2026 IJRSE – Volume 15 Issue 13
Available Online: 1 June 2026
Author/s:
Capal, Mariel S.
Graduate School, Philippine Women’s University, Philippines
Abstract:
This study aimed to determine the factors affecting Muslim tourists’ choice of Halal-concept hotel in the Philippines. Availability of Muslim-friendly hotels is considered one of the most important attributes that attract Muslim travelers and encourage them to visit destination. In this regard, it is essential to identify the hotel characteristics that Muslim travelers prioritize and consider in choosing such hotels. The respondents of the study were Muslim tourists who have traveled to the Philippines whether for education and training, leisure and recreation, and work and employment. These respondents were from mainly Muslim countries in the world: Malaysia, Indonesia, United Arab Emirates, and Turkey. The study used quantitative and qualitative research methods of descriptive research design to determine the factors affects the Muslim tourists’ choice of Halal-concept hotel. Results showed that availability and convenience of Halal foods, prayer facilities, Islamic morality, Muslim-friendly holiday packages, and religious affiliated sites. These factors supported the findings of previous study, however significant due to the conduct of the study in a non-Muslim country such as the Philippines. Moreover, results revealed that age and occupation did not have a significant difference with the identified factors. Gender, on the other hand, showed significant differences with the factors using analysis of variance (ANOVA) and independent sample T-test to test the difference. The study concluded and recommended that appraisal system must be provided to recognize those tourism-related establishments who have high compliance with the Halal tourism standards including the establishment of Hotel Management Information System by the Department of Tourism for convenience in finding hotel accommodation that fit the Muslim Tourists’ needs and expectations following the Islamic ethical standards.
Keywords: Muslim, Halal, tourism management, hotel innovation, Philippines
DOI: https://doi.org/10.5861/ijrse.2026.26232
Cite this article:
Capal, M. S. (2026). Factors affecting the Muslim tourists’ choice of Halal concept hotel. International Journal of Research Studies in Education, 15(13), 297-324. https://doi.org/10.5861/ijrse.2026.26232