2021 IJRSM Volume 9 Issue 1
Tourism Educators and Movers of the Philippines Special Issue
Available Online: 15 January 2021
Author/s:
Illo, Norel Peter*
Lyceum of The Philippines University – Batangas, Philippines (norelillo@gmail.com)
Abstract:
The study focused on the customers’ perceived authentic dining experiences in terms of authenticity, physical environment, food quality, and service quality. Descriptive type of research method with adopted and adopted survey questionnaire was used in in the study. The customer-respondents are very satisfied with the food authenticity in terms of authenticity, Neat and well-dressed employees in terms of physical environment. The customers-respondents are very satisfied with the overall food quality and service quality of the Asian restaurants in Camarines Sur. Current dining place in Japanese restaurants significantly affects the authentic dining experiences of the customers and there is a significant difference on the customers’ authentic experience in terms of number of visits in food quality and service quality. There is also a significant difference on the customers’ authentic experience in terms of dining expenses in service quality. Restaurateurs of authentic ethnic Asian cuisine restaurants may improve their dining experiences in terms of Authenticity and Physical environment because these are core attributes in an overall authentic dining experience of the customers. Providing an extra mile on their services may exceed the customer expectation and satisfaction by improving their responsiveness. They may also give more information about the drinks they are offering since customers are not much into the drinks. Restaurateurs must also identify what music could suit their customer’s tastes. Sending employees to a service quality related training seminar may help improve the standards in operating the business.
Keywords: authentic ethnic Asian cuisine restaurant; food tourism; authentic experience; dining factors; post-purchase intentions
DOI: https://doi.org/10.5861/ijrsm.2021.7703
Cite this article:
Illo, N. P. (2021). Authentic dining experiences of ethnic Asian cuisine restaurant customers in Camarines Sur. International Journal of Research Studies in Management, 9(1), 19-31. https://doi.org/10.5861/ijrsm.2021.7703
*Corresponding Author